Fiat- abarth 500
CHALLENGE: Positioning the Fiat Abarth 500 as a high performance car in equal standing with cars such as Mercedes, BMW, Porche, etch.
IDEA: For those who don't want to give into the lifestyles thrown at them, the Fiat Abarth 500 allows them to push back.
ARTICULATE: Push Back
COPY: Brady Parks, Colin Sellers, & Me