Fiat- abarth 500

CHALLENGE:  Positioning the Fiat Abarth 500 as a high performance car in equal standing with cars such as Mercedes, BMW, Porche, etch.     

IDEA:  For those who don't want to give into the lifestyles thrown at them, the Fiat Abarth 500 allows them to push back. 

ARTICULATE:  Push Back

COPY:  Brady Parks, Colin Sellers, & Me

ART: Me


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                                            This ad would be a full spread that has double fold-out pages

 

                                          This ad would be a full spread that has double fold-out pages