Hoover

CHALLENGE:   Make Hoover a relevant brand by giving it a voice that distinguishes it from its competitors. 

IDEA:  Sometimes life sucks.  But Hoover vacuums will always suck more.  In a good way.   

ARTICULATE:  Unbeatably Sucky

COPY: Tessa Hansen & Me

ART:  Me


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interactive website

An interactive website where one can add "suckiness" to Dan's life.  At any point one can "Suck Up the Suck" with the Hoover Vacuum to start the fun all over again.

An interactive website where one can add "suckiness" to Dan's life.  At any point one can "Suck Up the Suck" with the Hoover Vacuum to start the fun all over again.